Will Google Become Self Aware?

If a tree falls in the forest without analytics... How did the world ever tick along for millions of years without being critically monitored in every respect? We'll never know since it wasn't being recorded and there was no team in place analyzing it. Big data is being captured like never before and it has the power to transform everything; from big things like our economy to small things like how we decide what to make for dinner. We're all participating in big data collection. It affects us and we in turn affect it. Here's a few trends in big data to watch out for, according to Doug Laney, research vice president for Gartner Research.